Контактная информация

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
Телефон: (+44) 020 7462 8500
Электронная почта:
Веб-сайт:

Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

Телефон: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

Телефон: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

Телефон: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

Телефон: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

Телефон: (+44) 02070799845

Caroline Frith

New Business

Телефон: (+44) 020 7462 8520


Общая информация

Основной Опыт: Полный комплекс услуг, Цифровой, Социальные медиа, Маркетинг / Творческие услуги, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Закупка средств рекламы / Планирование, События / Спонсорство, Брендинг / Разработка продукта, Упаковка/Дизайн, Стратегия и планирование

Основан в: 2001

Сеть:

Сотрудники: 1800

Премии: 367

Портфолио: 187

Клиенты: 24

Основной Опыт: Полный комплекс услуг, Цифровой, Социальные медиа, Маркетинг / Творческие услуги, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Закупка средств рекламы / Планирование, События / Спонсорство, Брендинг / Разработка продукта, Упаковка/Дизайн, Стратегия и планирование

Основан в: 2001

Сеть:

Сотрудники: 1800

Премии: 367

Портфолио: 187

Клиенты: 24

The&Partnership

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
Телефон: (+44) 020 7462 8500
Электронная почта:
Веб-сайт:
Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

Телефон: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

Телефон: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

Телефон: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

Телефон: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

Телефон: (+44) 02070799845

Caroline Frith

New Business

Телефон: (+44) 020 7462 8520

The Times & The Sunday Times launch a new integrated campaign to drive digital subscriptions through in-house agency Pulse Creative

The latest campaign from The Times & The Sunday Times, developed by News UK’s dedicated agency Pulse Creative, part of The&Partnership, invites people to discover the wealth of stories and award-winning features offered with a digital subscription to the world-famous title.

The integrated campaign, which will run from May 22nd to June 12th across TV, VOD, Radio, Cinema, Digital, Social and OOH is written to coincide with the easing of lockdown restrictions and the gradual reopening of society.

The brand is seeking to capitalise on a shift in the public’s mindset by showing the breadth of content The Times & The Sunday Times delivers; the campaign highlights the core strengths of news, politics and hard-hitting investigations, as well as topics such as sport, the environment, fashion, food, and design.

As part of the business’s focus on growing its digital subscriber base, the campaign invites the audience to ‘Get more of The Times and The Sunday Times for less than £1 a day with a digital subscription’.

Louise Agran, marketing director, The Times and The Sunday Times says: “It's a perfect moment to show how relevant our content is to the public, whatever they are interested in, and highlight the value of a Times subscription.”

This is the latest work to launch under the brand’s established “Know Your Times” platform. 

 

The creative work features inspiring, entertaining and provocative imagery that is representative of the publisher’s content.  Variations of The Times’s logo are used to emphasise the breadth and depth of content - the word “Times” is repeatedly changed to a word representing a different topic area covered within the title.

 

The advert is set to Jake Bugg’s song All I Need

 

The campaign used insights from media agency m/SIX’s Audience Planning team to inform both the creative execution and the media placement.  Data analysis decided the topics that were most likely to appeal to prospective customers, as well as the channels to use to reach prospective subscribers.

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