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| Заголовок | More Than 70% |
| Агентство | VML |
| Кампания | More Than 70% |
| Рекламодатель | J. Walter Thompson Sao Paulo |
| Бренд | AzMINA |
| Дата первой трансляции/Публикации | 2017 / 5 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| Слоган | #MoreThan70% |
| История | To question gender inequality on the platform, we invited millions of women to become cyber activists by creating a tool that outsmarts Facebook's algorithms. When you post pictures in sequence on social media, automatically, an album in mosaic form is created on the timeline. So, we used it to our advantage: by cutting a picture of a woman’s nipple in 4 pieces. The combination of the pictures formed an image of a breast that couldn't be censored by Facebook’s algorithms, creating the biggest digital “mass nipple protest” in the world. |
| Тип медиа | Телевидение |
| Длина |