Заголовок | Always Re |
Агентство | VCCP US |
Кампания | Always Re |
Рекламодатель | White Claw Hard Seltzer |
Бренд | White Claw |
Дата первой трансляции/Публикации | 2022 / 6 |
Бизнес сектор | Реклама и связь |
История | White Claw® Hard Seltzer’s latest campaign promotes the launch of their newest product, White Claw® Hard Seltzer REFRSHR™ Lemonade. The campaign celebrates innovation and reinvention, introducing a new look and feel for White Claw, including new packaging and design. The 30 second spot kicks off a larger campaign showcasing three innovators at work on their craft, each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic lemonade beverage. The spot offers a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee. |
философия | White Claw is on a mission to reinvent classic categories with the introduction of REFRSHR™ Lemonade - a refreshing balance of authentic flavors with unique hints of fruit. We’re pushing the boundaries of hard seltzer for a new way to enjoy the classic lemonade beverage. |
Проблема | Since launching 5 years ago, White Claw has experienced monumental growth and established itself as the true category leader. But, with a flood of competitors in the category, White Claw has started expanding its portfolio into bold, unique flavors and fresh takes on classics. White Claw is on a mission to reinvent classic categories with REFRSHR, create products that can be enjoyed by diverse audiences, and bring more people into our relentless pursuit of better. |
Результат | A creative, 30-second spot as part of a larger campaign to debut a new look and feel for White Claw. The spot showcases three innovators at work on their craft, showcasing their creativity and unique approaches to their art. The creators were each handpicked to demonstrate the way they reinvent, recreate and reimagine music, fashion and sport, channeling White Claw’s own reinvention of the classic beverage. The spot is set to Curtis Waters’, “Stunnin’,” with a street style aesthetic in black and white overlayed by yellow graphics, reflecting the packaging design to a tee. |
Тип медиа | Веб-фильм |
Длина | |
Рынок | United States |
Звуковая дорожка | Curtis Waters’, “Stunnin’” |
Рекламное Агентство | VCCP US |
Vice President, Global Brand Director, White Claw | Gisela Rule |
Chief Marketing Officer (CMO), White Claw | John Shea |
Head of Global Brand Communications, White Claw | Florian Gniech |
Director of Social Media & PR, White Claw | Maya McDonald |
Brand Manager, White Claw | Megan Walker |
Executive Creative Director, VCCP | RAY DEL SAVIO |
Creative Director, VCCP | Adolfo Alcala |
Senior Art Director, VCCP | BRITTANI KELZENBERG |
Senior Copywriter, VCCP | Sarah Sutton |
Retail Design Director, VCCP | PHIL TEE |
Global Client Lead | Philip Higham |
Group Account Director, VCCP | Jordan Wood |
Account Director, VCCP | Noelle Mulholland |
Account Manager, VCCP | Emily Inzero |
Chief Strategy Officer, VCCP | Jonny Shaw |
Strategists, VCCP | Luke Alexander-Grose & Muenfa Lewis |
Head of Production, VCCP | Matt Nowak |
Creative Producer, VCCP | Molly Ross |
Production House | Brand New School |
Creative Directors/ Director | Scott Uyeshima |
Creative Directors/ Director | Daniel Uribe |
Арт-директор | Sebastian Camden |
Designer | Justin Harder |
Designer | Klopas Oei |
Designer | Neil Jackson |
Designer | Federico Reano |
Designer | Yoon Lee |
Animators | ABI FAIRFAX, CHARLES DESMARAIS, ERIC SCHNELL, FELIX HEMSTADIUS, JAMES VOGEL, PETER KEARNEY, SEBASTIEN CAMDEN, SARAH SHAE WERBER, SEONG YEOP SIM, CAMERON REYES |
Руководитель 2D | Gerald Mark Soto |
Руководитель 2D | Matt Yeomans |
Storyboards | Will Rosado |
CG/VFX Supervisor | Billy Maloney |
CG/VFX Supervisor | Blake Huber |
3D художник | Neil Jackson |
3D художник | Peter Kearney |
Наборщик | Alexis Jo |
Редактор | Andrew Polich |
Редактор | Eric Greenburg |
Заместитель редактора | Justin Childress |
Заместитель редактора | Luke Buckley |
Lighters | Andy Kim |
Колорист | Asa Fox |
Audio Mixer | Heard City |
CCO | Jonathan Notaro |
Управляющий партнер | Devin Brook |
Исполнительный продюсер | Garrett Braren |
Руководитель производства | Tita Poe |
Продюсер | Chris Tuason |
Продюсер | Kurt Kim |
Продюсер | Theresa Lee |
Координатор производства | Sam Brockschmidt |
Live Action Line Producer | Robin Spears |
Live Action DOP | Lidia Nikonova |
Live Action - 1st AD | Niko Philipides |
Live Action - Production Designer | Chris Beltran |
Live Action - Wardrobe Stylist | Bic Owen |
Live Action - HMU Stylist | Z'dra Jaye |