| Заголовок | Meet Charlie Bigham |
| Агентство | VCCP |
| Кампания | Meet Charlie Bigham |
| Рекламодатель | Charlie Bigham's |
| Бренд | Charlie Bigham's |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Продукты питания |
| История | Charlie Bigham’s is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder’s food philosophy and commitment to quality in every single dish produced in its kitchen. Created in partnership with its agency of record, VCCP London, with media planning and buying by Electric Glue, the new campaign introduces a new brand platform with the message: “Handmade in Charlie Bigham’s kitchen, cooked in yours”. A charming animated 30” spot titled ‘Meet Charlie Bigham’ sits at the heart of the campaign, introducing Charlie’s story and following his hands-on involvement in creating the dishes which grace the dining rooms, living rooms and kitchens of homes around the UK and have made Charlie Bigham’s a category-leading brand. Featuring the illustration of Emily Sutton, who designs Charlie Bigham’s packaging for Big Fish, the film was directed by award-winning animation director Isabel Garrett of Blinkink, and shows Charlie picking ingredients in the market and designing new recipes in the tasting kitchen. Voiceover for the TVC is provided by Charlie himself and by Richard Osman, who has previously voiced Charlie Bigham’s audio campaigns. The campaign challenges preconceptions of ready meals (the category which Charlie Bigham’s leads) as mass produced products which compromise on quality. Charlie Bigham’s rejects the term for its products as each of their dishes is handmade, freshly prepared and never frozen. The new trail introduces Charlie to TV audiences for the first time, with the voiceover pointing out that: “You couldn’t make him up, even though most people think that we have!” It goes on to tell the story of Charlie’s travels 25 years ago which inspired him to create prepared meals with high quality ingredients, and how this grew into the much-loved brand. The film is underpinned by a 360-degree campaign that will be rolled out across TV, radio, OOH, social and PR. This will be managed by an agency team comprising Electric Glue for media planning and buying, MK21 for social channels and Sunny Side Up for PR. |
| Тип медиа | Телевидение |
| Длина | |
| Рекламное Агентство | VCCP |
| Заместитель исполнительного креативного директора | Ross Neil |
| Коммерческий директор | Clare Greenhalgh |
| Начальник планирования | Nicky Vita |
| Planning Director | Devin Ross |
| Телепродюсер агентства | Rosie Good |
| Продакшн Студия | Blinkink at Blink |
| Директор | Isabel Garrett |
| Редактор | Jac Clinch |
| Исполнительный продюсер | Josef Bryne |
| Продюсер | Rebecca Little |
| Post | Blinkink at Blink |
| Послепроизводственный этап | Rebecca Little |
| Колорист | CHEAT London |
| Звукооператор | Major Tom |
| Директор рабочей группы клиента | Sophie Abdo |
| Agency Account Manager | Jasmine Beale |
| Делопроизводитель | Isabel Harrison |
| Креативный продюсер | Matt Hearn |
| Media Buying Agency/Media Planner | Electric Glue |
| Медиа-планировщик | Lexi Booker |
| PR | MK21 |