Insights from Serviceplan Group

As part of a pitch, Serviceplan Campaign – with the team around Managing Directors Florian Strauss and Till Hohmann – won the account for global BMW Aftersales communication. The focus of the new collaboration is the development of an overarching umbrella idea that fits in with the very het… Читать больше

Serviceplan Campaign is the new global lead agency of the KraussMaffei Group and has been providing support for the machine construction company’s overarching brand and positioning activities since 1st June 2017 from Munich as a strategic and creative partner. The key role of the team surro… Читать больше

Number one in Germany’s RECMA ranking: In this year's ranking of media agencies by the French independent market research institute RECMA, the Mediaplus Group was the top-rated media agency in Germany. Munich, August 3rd 2017 – The French independent market research institute RECMA, based i… Читать больше

Serviceplan International swelled its ranks on 1st of July 2017, thus underlining the internationalisation strategy of the Serviceplan Group. Stefan Krötz will fill the newly created position of Chief Digital Media Officer International going forward while Jason Romeyko will assume the role… Читать больше

The Serviceplan Group closed the 2016/2017 financial year with an increase in sales of 14 per cent and generated agency fees of EUR 388 million. Europe’s largest independent communications agency was thus well above the industry average this year. Munich, July 27th 2017 — The Serviceplan Gr… Читать больше