Контактная информация

60 Kingly Street Soho
London W1B 5DS
Электронная почта:
Веб-сайт:

Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Isobel Thomas

Isobel Thomas

Global Communications Director

Общая информация

Основной Опыт: Полный комплекс услуг, Цифровой, Мобильный, Социальные медиа, Электронная коммерция, Шоппер-маркетинг / торговая точка /маркетинговая акция, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Экспериментальный, Брендированный контент / Развлечения, События / Спонсорство, Брендинг / Разработка продукта, Упаковка/Дизайн, Визуальный / звуковая идентичность, Брендинг / "звёздная" реклама, Стратегия и планирование, Здравоохранение, Финансовые, Онлайн-сервисы, Бизнес сегмент, Розничная торговля, Развлечения, Красота, мода, предметы роскоши, Путешествие и туризм, Потребитель

Основан в: 1982

Сотрудники: 1000

Премии: 891

Портфолио: 510

Основной Опыт: Полный комплекс услуг, Цифровой, Мобильный, Социальные медиа, Электронная коммерция, Шоппер-маркетинг / торговая точка /маркетинговая акция, Прямой / Теле / Маркетинг базы данных /система управления информацией о клиентах, Экспериментальный, Брендированный контент / Развлечения, События / Спонсорство, Брендинг / Разработка продукта, Упаковка/Дизайн, Визуальный / звуковая идентичность, Брендинг / "звёздная" реклама, Стратегия и планирование, Здравоохранение, Финансовые, Онлайн-сервисы, Бизнес сегмент, Розничная торговля, Развлечения, Красота, мода, предметы роскоши, Путешествие и туризм, Потребитель

Основан в: 1982

Сотрудники: 1000

Премии: 891

Портфолио: 510

BBH

60 Kingly Street Soho
London W1B 5DS
Электронная почта:
Веб-сайт:
Neil Munn

Neil Munn

Global Chief Executive Officer
Radhika Radhakrishnan

Radhika Radhakrishnan

Global Chief Financial Officer
Joakim Borgström

Joakim Borgström

Worldwide Chief Creative Officer
Adam Arnold

Adam Arnold

Global Chief Marketing Officer
Niall Hadden

Niall Hadden

Global Chief Talent Officer
Isobel Thomas

Isobel Thomas

Global Communications Director

TESCO MOBILE IS THE ONLY NETWORK TO HELP FEED THE FAMILY FOR LESS

  • New and upgrading customers to Tesco Mobile can save up to £40 a month in-store on their shopping1 at Tesco with Clubcard Plus for six months, at no extra cost2
  • Tesco Mobile puts spotlight on unique money saving opportunities at Tesco with latest ambitious multi-channel campaign  

 

As consumers’ spending habits change in light of an impending economic downturn, Tesco Mobile has launched a multi-channel campaign leaning into its USP as part of the much-loved Tesco brand - with a lucrative grocery benefit at the heart of its latest promotion.

 

The through-the-line campaign, launching today across channels such as TV, Radio, OOH and social, aims to connect with money-conscious shoppers who will benefit from Tesco Mobile’s proposition as the only mobile network that can help feed the family for less*.

 

From today, new and upgrading Tesco Mobile customers, who sign up to eligible pay monthly contracts, will be able to benefit from six months of Clubcard Plus, at no extra cost, giving savings of up to £40 a month in-store on their Tesco shopping.

 

The campaign focusses on Tesco Mobile’s distinct ability as a mobile network to help customers save money across the Tesco brand for their families, at a time when many face financial difficulties in the face of COVID-19’s impact on the economy.

 

Rachel Swift, Tesco Mobile CMO, said: “At Tesco Mobile, we’re so proud to be part of the Tesco family and with this campaign we’re leaning into the unique benefits our network can offer, more than we’ve ever done before.

 

“We understand the difficulties many are facing right now and we’ve put the money-saving opportunities at Tesco at the heart of our message - all with a touch of magic to bring our proposition as ‘the only mobile network to help feed the family for less*’ to life.”

 

The advert, which was created by BBH, sees a young father excitedly unbox his new Tesco Mobile device finding more than he expected as to his surprise, a full Tesco grocery shop emerges from inside the box - to feed his whole family.

 

BBH Creative Directors, Phil Holbrook and Stuart Royall comment: “Getting up to £40 off your monthly in-store grocery shopping is an unexpected offer for a mobile network. We wanted our campaign to be equally surprising. Across TV, outdoor and radio, each execution aims to capture the feeling of getting more than you expected when you join Tesco Mobile.”

 

For more information on this latest deal, or the Tesco Mobile brand please visit tescomobile.com.

Больше новостей от BBH