| Заголовок | That's What We Do |
| Агентство | Havas Chicago |
| Кампания | Good Neighbor News |
| Рекламодатель | National Association of REALTORS / Good Neighbor Awards |
| Бренд | National Association of REALTORS / Good Neighbor Awards |
| Posted | Декабрь 2021 |
| Бизнес сектор | Недвижимость |
| История | For over 20 years, National Association of REALTORS® has acknowledged “Good Neighbors” through a same-titled program to recognize REALTORS® who make an extraordinary impact on their community through volunteer work. To cut through the negative clutter, bring 2021’s program to life and REALTORS® commitment to their communities, the company partnered with Havas Chicago to develop a good news spreading, multi-touch campaign that runs from 12/5 through 12/31. According to Pew Research Center, over 70% of Americans suffer from negative news fatigue. The Good Neighbor News campaign includes a Time Square activation which features a constant scroll of positive headlines, brightly colored newspapers made from recycled bad news and the celebration of good Samaritans, 15 Good Neighbor Award Winners. On Tuesday, 12/8 and Wednesday, 12/9, Times Square will be lit up via News Tickers, LED sign and branded newsboxes on 44th Street and 7th Avenue with the REALTORS® “Good Neighbor News”. Brand ambassadors will be on the grounds handing out physical copies of the “Good Neighbor News” newspapers which is made entirely recycled material – literally turning a negative into a positive. |
| Тип медиа | На открытом воздухе / вне дома |
| Медиа-агентство | Havas Boston |
| Креативный директор | Josh Mizrachi |
| Executive Producer Experiential | Thomas Campbell |
| Управляющий директор | Amy Merchant |
| Креативный директор | Jimmy Dietzen |
| Главный креативный директор | Myra Nussbaum |
| Креативный директор группы | Lewis Mcvey |
| Designer | Estella Xian |
| Копирайтер | Jonica Lister |
| Jr. Art Director | Beth Jackson |
| Исполнительный продюсер | Catherine Hudon |
| Продюсер Продакшн Студии | Itorobong Etim-Barbosa |
| Стратегический директор | Casey Carpenter |
| Стратег | Ashley MacDonald |
| Senior Account Director | Scott Bartosiewicz |
| Руководитель группы по связям с рекламодателями | Adam Azzaro |
| SVP, Group Client Lead | Cammy Keiler |
| VP, Group Client Lead | Ashley Vanasse |
| Director, Connections Planning | Stephanie DiCicco |
| Director, Client Services | Barbara Cevallos |
| Client Manager | Michael Masone |
| Client Associate | Lukas Auletti |
| EVP Experiential | Kelly Reynolds |