| Заголовок | Grandpa |
| Агентство | J. Walter Thompson Chicago |
| Кампания | Find something more in Illinois |
| Рекламодатель | Illinois Office of Tourism |
| Бренд | Illinois Office of Tourism |
| Дата первой трансляции/Публикации | 2016 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| История | In our modern world it’s easy to become disconnected. The new campaign for Illinois Tourism brings to light this contemporary truth as it creates a role for Illinois as a destination brand that inspires travelers to - Find Something More. The campaign kicks off with long-format stories told across the four distinct regions of Illinois. Each film leads to an on-line experience that goes beyond just where to go, but resonates on an emotional level of why to go. Life, after all, is a journey. When you find something more in Illinois you’re reminded why we’re on this journey to begin with. |
| Тип медиа | Телевидение |
| Длина |