| Заголовок | Like You've Never Felt Before |
| Агентство | Ogilvy Worldwide |
| Кампания | Innovation AND You |
| Рекламодатель | Philips |
| Бренд | Philips Sonicare |
| Дата первой трансляции/Публикации | 2015 / 5 |
| Бизнес сектор | Зубные щетки |
| История | his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute. The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence. |
| Тип медиа | Телевидение |
| Длина | |
| Senior Partner, Group Creative Director | Victoria Azarian |
| Копирайтер | Parker Sims |
| Копирайтер | Allison Lackey |
| Senior Partner, Managing Director | Spencer Osborn |
| Executive Group Director | Gosia Plewako |
| Executive Group Director | Jennifer Natuzzi |
| Руководитель группы по связям с рекламодателями | Justin Cohen |
| Ассистент исполнительного руководителя по учетной записи | Kyle Hodgkins |
| Управляющий делами | Lisa Rosario |
| Продюсер | Sarissa Karnbach |
| Music Production Coorindator | Karl Westman |
| Music Production Coordinator | Michael Freeman |
| Продакшн Студия | Sweetshop |
| Директор | Kathi Prosser |
| Редакционная компания | Cosmo Street |
| Редактор | Mark Ptter |
| Заместитель редактора | Jon Allen |
| Продюсер | Anne Lai |
| Исполнительный продюсер | Maura Woodward |
| Graphics / Visual Effects | Switch FX |
| Художник огня | Jon Magel |
| Художник огня | Andrew Rea |
| Продюсер | Cara Flynn |
| EP | Diana Dayrit |
| Аудио | Heard City |
| Звукооператор | Keith Reynaud |
| Покраска | Nice Shoes |
| Колорист | Chris Ryan |
| Group Planning Director | Kirsten Miller |