Insights from TBWA\Worldwide

Entrepreneurially minded, talent-first leader will drive the Disruption® agency's creative excellence and growth. NEW YORK, March 6, 2024 /PRNewswire/ -- Today TBWA\Chiat\Day New York announced Emily Wilcox as CEO. Emily will join TBWA on April 1 from Johannes Leonardo, where she held the ro… Читать больше

The campaign taps into the universal human desire to unlock more within ourselves, regardless of athletic ability or achievement Optimum Nutrition, the world's #1 sports nutrition brand1 from Glanbia Performance Nutrition (GPN), today releases its new global communications campaign, “… Читать больше

TBWA’s cultural intelligence unit offers a blueprint for the twists and turns that lie ahead TBWA’s cultural intelligence unit, Backslash, has released its 2024 Edges glossary—a deep dive into 41 cultural shifts that have the scale and longevity to help brands capture a greater share of the… Читать больше

The appointment underlines TBWA’s belief in the power of disruptive strategy to build the world's most valuable brands TBWA–The Disruption company–has named Jen Costello as Global Chief Strategy Officer. Formerly Chief Strategy Officer of TBWA\Chiat\Day Los Angeles, Costello will be respons… Читать больше

Who Gives A Crap, the world’s cheekiest toilet paper brand, has unveiled “Winnie-The-Pooh: The Deforested Edition,” a first-of-its-kind reimagining of the iconic children’s book, to highlight the impact of deforestation across the globe.  A. A. Milne’s 1926 classic “Winnie-the-Pooh” entered… Читать больше