| Заголовок | The Trashed Exhibition |
| Агентство | Publicis Kitchen |
| Кампания | The Trashed Exhibition |
| Рекламодатель | Natural History Museum |
| Бренд | Norwegian Society for the Conservation of Nature |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Plastic pollution is one of the biggest environmental problems in the world today. We all know plastic doesn't belong in nature, yet we find it everywhere. To make a better future we need to educate the next generation. But we wanted to find just the right place to display the problem.Over 100.000 children visit the Natural History Museum in Oslo each year to see the harmonious interaction of animals and Norwegian nature.The dioramas have not been touched since 1970 so we decided to update the exhibition. With help from The Norwegian Society for the Conservation of Nature, we picked real plastic litter and trashed the exhibition.This way we could show the children the impact plastic has on nature and wildlife and making it impossible to ignore the problem. We also gave them an activity booklet to take home.Hopefully this way our future will be in better hands.Because plastic is not really the problem people are.The exhibition lasted for six months and had over 50.000 visitors. |
| Тип медиа | Телевидение и кино |
| Креативный директор | Kjetill Nybo |
| Копирайтер | Anders Holm |
| Копирайтер | Gry Sagvolden |
| Графический дизайнер | Caroline Weseth |
| Специалист по работе с заказчиками | Marianne Lund |
| Директор рабочей группы клиента | Hans Moe |
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