Заголовок | Dog |
Brief | We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society. |
Агентство | Havas Germany |
Кампания | Winter in Germany |
Рекламодатель | fiftyfifty |
Бренд | fiftyfifty |
Дата первой трансляции/Публикации | 2023 / 1 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth. |
Тип медиа | Рекламный щит |
Главный креативный директор | Eric Schoeffler |
Арт-директор | Alexander Schon |
Арт-директор | Joane Calvano |
International Client Service Director | Harald Jäger |
Директор рабочей группы клиента | Anna Berg |
Специалист по работе с заказчиками | Isabell Rass |
Senior Producer | Judith Domogalla |
Content Creator | Leonard Krähahn |
Производство | Leonard Krähahn |
Производство | Alexander Schon |
МУЗЫКАЛЬНЫЙ исполнитель | Oliver Koletzki |
Консультант по соц. сетям | Katharina Ebenau |