| Заголовок | Kia Stinger Case Study |
| Агентство | INNOCEAN USA |
| Кампания | Kia Stinger_Performance PR |
| Рекламодатель | Kia Motors |
| Бренд | Kia Stinger |
| Posted | Март 2019 |
| Бизнес сектор | Спортивные автомобили |
| Слоган | Performance cars, Kia, Stinger, Direct Mail, PR |
| Проблема | When it comes to performance cars, most automotive journalists didn't consider Kia. So when Kia launched their first-ever gran turismo, Stinger, we introduced an interactive book that performs like a GT to turn journalists head. Since the Stinger was engineered with 8 hears to unleash the driver's adrenaline, we engineered the book with 8 chapters to unleash the reader's adrenaline. |
| Результат | With just 75 books, we were able to shortlist Kia Stinger to win +18 automotive awards with +32% increase in positive brand sentiment. Automobile Magazine - "The book came out far on top of Honda and Toyota's efforts" USA Today - "Kia proved me wrong" Forbes - "Kia Stinger sends shivers down auto industry's spine" |
| Тип медиа | Прямой маркетинг |
| Длина |