Кампания Castaways
Рекламодатель Domino's
Бренд Domino's
Дата первой трансляции/Публикации
Бизнес сектор Рестораны и кафе быстрого приготовления
История The new 30” hero film called ‘Castaways’ is set to highlight just how much the great taste of Domino’s means to people and was directed by renowned Somesuch’s director, Sam Hibbard, who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they’d give anything to eat. The first’s mouth waters over the iconic Domino’s Pepperoni Passion pizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels ‘DOMIN-OH-HOO-HOO’ which in turn summons a Domino’s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino’s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts ‘Wait… need a push?’ The playful creative draws to a close with the Domino’s campaign strapline “Irresistible pizza at an irresistible 50% off.”
философия Domino’s, the UK’s favourite pizza company, has today launched the next iteration to its hugely successful sonic ‘DOMIN-OH-HOO-HOO’ campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation 'irresistible pizza at an irresistible 50% off.’

Created by UK agency of record VCCP London, alongside its production arm, Girl&Bear, and Havas Media Group UK, the new ‘DOMIN-OH-HOO-HOO’ work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight’s episode of Great British Bake Off in a deal secured by Havas Media UK (part of Havas Media Group UK).

The new value campaign from Domino’s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway, amidst the rising cost-of-living. Domino’s is the UK’s number most loved pizza brand and as the fourth instalment in the brand yodelling series, ‘Castaways’ celebrates the undisputed great taste and quality of the nation’s favourite pizza.
Тип медиа Интегрированные медиа / 360 Активация
Агент фотографа
Аудио послепроизводственный этап
Заместитель исполнительного креативного директора
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Коммерческий директор
Коммерческий директор
Senior Account Director
Директор рабочей группы клиента
Директор по учетной записи, социальные медиа
Senior Account Manager
Руководитель планирования группы
Planning Director
Senior Social Planner
Продакшн Студия
Integrated Project Director
Integrated Creative Producer
Integrated Creative Producer
Integrated Creative Producer
Продюсер пост-производства
Social Editor
Художник огня
Production Company, Social
Директор социальных медиа
Camera Operator
Продакшн Студия
Исполнительный продюсер
Послепроизводственный этап
Продюсер пост-производства

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