| Заголовок | Hang Out |
| Агентство | VCCP |
| Кампания | Cadbury Worldwide Hide |
| Рекламодатель | Cadbury |
| Бренд | Cadbury |
| Дата первой трансляции/Публикации | 2024 / 2 |
| Бизнес сектор | Шоколад |
| История | For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, the new campaign highlights the meaningful shared memories between hiders and seekers by sharing real-life clues left by past participants. Building on the success of the previous years, Cadbury is launching The Worldwide Hide with an outdoor-led campaign. The twelve hero OOH posters integrate real clues from the 300,000 past participants of the Worldwide Hide for the first time, adding emotional depth through shared memories and sentiments. These authentic clues are set against beautiful everyday landscapes, bringing the unique memories to life. 'In one execution, we see a giant Cadbury Easter egg nestled next to a tent under a sunrise with the real clue 'I wanna be proposed to here'. These posters were meticulously produced and post-produced by VCCP’s global content creation studio Girl&Bear. To further celebrate these locations, Publicis Media has secured OOH spaces situated in locations that enhance the OOH creative, including beachfronts and parks around the UK. Cadbury has also brought clues to life on social channels through a fresh, socially-native approach that features authentic stories from people selected through street castings. This heart-warming, authentic content from real life loved ones will live across TikTok, Instagram and Facebook. In an additional first for the Worldwide Hide platform, VCCP worked with Cadbury to create ten 30" Spotify ads, targeted to specific playlist interests on Spotify. |
| Тип медиа | На открытом воздухе / вне дома |