Insights from VCCP Prague

  Forget your deep fried Mars bar or peanut butter and jam sandwich, the latest crazy culinary combo doing the rounds? Milk and crisps. Specifically, milk and Extra Flamin’ Hot crisps. The newest snack brand from PepsiCo, ‘Extra Flamin’ Hot’, went on sale to consumers last week amidst great… Читать больше

  Canon, VCCP and Alight Media partnered to celebrate the talent of students from creative arts students currently studying at Stoke on Trent College and Stoke Sixth Form. Five stunning images produced by students from Stoke on Trent College and Stoke Sixth Form College have been chosen to … Читать больше

    Allwyn, operator of The National Lottery, is launching a brand-new campaign for its Set For Life game, which breaks this Sunday (31st March). The campaign aims to appeal to new audiences and includes a collaboration with multi-award-winning producer and musician Fraser T Smith. The new d… Читать больше

  Iconic bread and baked goods brand Hovis® is set to return to TV screens as part of a new brand campaign launching in late March. The extensive £2m burst will include activity across TV, radio, PR, social and influencers and will re-activate the legendary “As Good Today as it's Always Bee… Читать больше

  Cadbury Mini Eggs are big, they’re huge, so big in fact that they’re the UK’s biggest selling chocolate egg at Easter time*. But they’re still only 3cm tall. So VCCP London created a tiny small campaign to celebrate them around the nation, which launches today. The social-first campaign c… Читать больше