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| Заголовок | How the first of it’s kind Metaverse village provides real veterans homes |
| Агентство | Zulu Alpha Kilo |
| Кампания | How the first of it’s kind Metaverse village provides real veterans homes |
| Рекламодатель | HomeEquity Bank |
| Бренд | HomeEquity Bank |
| Дата первой трансляции/Публикации | 2022 / 7 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| философия | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Zak Mroueh |
| Исполнительный креативный директор | Brian Murray |
| Creative Director/ art director | Vic Bath |
| Creative Director, Copywriter | Dan Cummings |
| Арт-директор | Erin Rodness |
| Дизайнер | Jackman Chiu |
| Продюсер агентства | Ece Inan |
| Продюсер агентства | Sarah Dayus |
| Account Management Team | David Tremblay |
| Account Management Team | Lauren Boultwood |
| Account Management Team | Samantha Tang |
| Группа планирования | Maxine Thomas |
| Менеджер по рекламе | Yvonne Ziomecki |
| Менеджер по рекламе | Vivianne Gauci |
| Менеджер по рекламе | Erin Wilson |
| Менеджер по рекламе | Niary Toodakian |
| Менеджер по рекламе | Jackie Wilson |
| Партнер клиента | Jacqueline Howard |
| Партнер клиента | Cameron Diggon |
| Медиа-агентство | iQuanti Inc |
| Медиа-команда | Kerstin Baker Ash |
| Медиа-команда | Tony Hooper |
| Медиа-команда | Maithili Bandishti |
| PR-агентство | Weber Shandwick - Toronto |
| Public Relations | Riya Dhaliwal |
| Public Relations | Adam Bornstein |
| Public Relations | Michelle Zucchero |
| Продакшн Студия | Zulubot |
| Директор | Vic Bath |
| Директор | Dan Cummings |
| Продюсер | Ben Bentivegna |
| Оператор-постановщик | Adam Griffiths |
| Руководитель пост-производства | Sarah Dayus |
| Редактор | Mallory Robbins |
| Online / Color Artist | Felipe Chaparro |
| Музыка | Soup Music Asche and Spencer |
| Звукооператор | Noah Mroueh |
| Digital Interactive Producer | Ece Inan |
| 3D Architecture and Game Design House | Metaverse Architects |
| 3D Architecture Producer | Maggie Hill |
| Metaverse Architect | Sean Ellul |
| Metaverse Architect | Andre Causon |
| Metaverse Architect | Aaron Zarb |