ЗаголовокThe D2L Desk
Заголовок (оригинальный язык)Unstandardized Desk
BriefThe D2L Brightspace online learning platform personalizes education for every student. To cement D2L as a leader in personalized learning, we decided to personalize the original learning platform: the school desk.As a metaphor for all the ways D2L personalizes learning, we created a school desk that could be just as personalized. Leveraging specific insights from students of all ages, the Unstandardized Desk could be reshaped and reimagined to meet their unique needs and desires.The Unstandardized Desk was manufactured using Nordic birch CNC-milled triangular panels connected by actuated tensile hinges covered by a neoprene skin. The wood is a nod to the wooden surfaces of traditional school desks. The ultimate goal is to mass produce the desk for classrooms around the world.
Агентство
Кампания The D2L Desk
Рекламодатель D2L
Бренд D2L
Дата первой трансляции/Публикации 2023 / 5
Бизнес сектор Интернет-сайты (за исключением интернет-провайдеров)
История Over decades, education has changed, but one aspect of the classroom has remained resolutely firm: the school desk. Now, D2L, a global learning technology company transforming the way the world learns, has unveiled a one-of-a-kind example of how rethinking of the school desk demonstrates how a more personalized approach to learning can benefit learners from primary school to working age.
Тип медиа Digital
Длина
Agency Zulu Alpha Kilo
Creative Chairman Zak Mroueh
Chief Creative Officer Brian Murray
Creative Director/Copywriter Jonah Flynn
Creative Director/Art Director Michael Siegers
Account Team Lisa Walton-Rixon
Account Team Erika Dafoe
Account Team Shauna McKenna
Strategy Director Maxine Thomas
Client D2L
Client David Demoe
Client John Baker
Industrial Design Miles Keller, Dystil
Production Company Zulubot
Senior Producer Laura Dubcovsky
Content Producer Colleen Allen
Executive Producer Adam Palmer
Director Jessie Posthumus
PR Walker Sands
Media D2L

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