| Заголовок | Mall Walkers |
| Агентство | Zulu Alpha Kilo |
| Кампания | Mall Walkers |
| Рекламодатель | ParticipACTION |
| Бренд | ParticipACTION |
| Дата первой трансляции/Публикации | 2024 / 1 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Growing up, we’re always warned about the dangers of peer pressure and falling in with a bad crowd. In a satirical twist on PSA tropes, ParticipACTION’s latest campaign is demonstrating that some groups are worth falling into. Using the tagline “Fall in with an active crowd.,” the campaign shows the health and social benefits of joining different exercise, sport and activity-based groups by parodying familiar peer pressure tropes. The launch TV spot features a distraught woman talking about how her husband hasn’t been the same ever since joining the Mall Walkers, lamenting how he started dressing like them and worrying he might even be “doing stairs.” The video ends with the woman warning, “once you become a Mall Walker, there’s no way out.” Recent research conducted by ParticipACTION revealed a prevalent misperception: most people underestimate how many of those around them - their friends, family members and neighbours - are getting enough physical activity. This new campaign aims to correct this misperception by showcasing the physical activity that is happening all around us and positioning movement as the “in thing” that people want to be a part of. |
| Тип медиа | Телевидение |
| Длина | |
| Агентство | Zulu Alpha Kilo NY |
| Послепроизводственный этап | Rooster Post Production |
| Creative Chairman | Zak Mroueh |
| Главный креативный директор | Jenny Glover |
| Главный креативный директор | Brian Murray |
| Креативный директор | Jonah Flynn |
| Копирайтер | Jonah Flynn |
| Креативный директор | Michael Siegers |
| Арт-директор | Michael Siegers |
| Специалист по работе с заказчиками | Robyn Morrissey |
| Специалист по работе с заказчиками | Jaya Rizzi |
| Специалист по работе с заказчиками | Sabrina Zavarise |
| Директор по стратегии | Heather Segal |
| Strategy Team | Cameron Fleming |
| Продюсер | Francesca Marchese |
| Продюсер | Lena Hamady |
| Медиа-агентство | M. Hyde |
| Медиа-агентство | M&K Media |
| Медиа-команда | Julie McIlroy |
| Медиа-команда | Jennifer Young |
| Продакшн Студия | Partners Film |
| Исполнительный продюсер | Aerin Barnes |
| Линейный продюсер | Jeff Schwartz |
| Директор | Michael Downing |
| Редактор | Paul Proulx |
| Редакционный продюсер | Sam Mclaren |
| Спецэффекты / видеоэффекты | CPI Colour |
| Спецэффекты / видеоэффекты | Mike Bishop Fort York VFX |
| Finishing | CPI Colour |
| Finishing | Mike Bishop Fort York VFX |
| Lead Flame Artist | Marco Polsinelli |
| Послепроизводственный этап | Valerie Moss |
| Директор | Adam Damelin |
| Композитор | Adam Damelin |
| Исполнительный продюсер | Nicola Treadgold |
| Mac Artists | Cecilia Bernasch |
| Агентство | The French Shop |
| Agency Manager | Mélanie Duguay |
| Agency Manager | Jennifer Lankry |
| Agency Manager | Catherine Renaud |
| Заместитель редактора | Audrey Crunkleton |
| Колорист | Jason Zukowski |
| Ассистент по цвету | Jose Salinas |
| Flame Assistant | Parker Nugent |
| Flame Assistant | Serina Choi |
| Звуковой дизайн компании | Eggplant Music + Sound |
| Продюсер | Andrew Sekine |