| Заголовок | Buy the Change |
| Агентство | Dawn |
| Кампания | Buy the Change |
| Рекламодатель | Triodos Bank |
| Бренд | Triodos |
| Дата первой трансляции/Публикации | 2016 / 12 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | Triodos Bank has a relationship with both businesses and consumers. But the two never meet. If we could create a relationship between those two, the movement of sustainable business will grow. In comes Buy the Change: a label to help like-minded consumers and entrepreneurs find one another. On the consumer side, we will soon launch a digital service that helps people discover sustainable alternatives and change buying patterns bit by bit. On the business side, we offer a platform to promote their sustainable products. Buy the Change has started small, in Amsterdam, where we have begun creating awareness for the label among sustainable entrepreneurs and consumers, through a local campaign. The campaign consists of outdoor, merchandising and events, featuring the first group of entrepreneurs promoting the feel of a movement. This is integrated within a national campaign – on TV, radio, online - that popularizes the idea behind Buy the Change across a wider audience: how and where you spent your euros - and where you don’t - makes a big difference. |
| Тип медиа | Телевидение |
| Длина | |
| Арт-директор | Marjolein Huisinga |
| Копирайтер | David Snellenberg |
| Копирайтер | Donald Nolet |
| Дизайнер | Reza Harek |
| Дизайнер | Martijn de Beurs |
| Фотограф | Mounir Raji |
| Стратег | Maarten Nefkens |
| Директор | David Eilander |
| Менеджер по рекламе | Roel Welsing |
| Менеджер по рекламе | Ewa Skotnicki |
| Медиа-агентство | ZenithOptimedia |
| Креативный директор | Marjolein Huisinga |
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