Заголовок | Adoption Test |
Агентство | BETC HAVAS |
Кампания | Adoption Test |
Рекламодатель | Qualitá |
Бренд | Qualitá |
Posted | Сентябрь 2020 |
Бизнес сектор | Права животных / Безопасность /Прием |
История | Based on trend that shows pets being treated as children, we created for Qualitá, in partnership with animal protection institutions, a digital tool to give visibility to dogs and cats abandoned to find a home. The idea is to play with the couples' curiosity in discovering the face of a future child, but surprise them with a pet for adoption. |
Тип медиа | Анализ ситуации |
Креативный директор | Laura Azevedo |
Креативный директор | Romolo Megda |
Копирайтер | Bruno Ramalho |
Арт-директор | Felipe Pires |