“We’ll Get You There” focuses on key verticals, including private business owners; public sector audiences, such as government, nonprofit, and education; and institutional organizations ranging from financial institutions and private capital to health care and telecommunications.
философия
Brand development research and planning uncovered the new positioning, “Deeply Invested,” which reflects CLA’s dedicated relationship with its clients. In the campaign, titled “We’ll Get You There,” a riderless bicycle is brought to life with practical effects and computer animation on a tour of the many industries CLA serves, from construction sites to hospital halls to government corridors.
Проблема
“It allows us to share our strategic advantages — deep industry specialization, focus on private businesses and owners, seamless integrated capabilities, and inspired careers — in a way that truly resonates with our diverse array of clients.”
Результат
“The bike’s empty seat is an invitation to ride with CLA, to balance what’s right for the business with what’s best for everyone who depends on it,” notes David Sonderman, Chief Creative Officer of The Shipyard. “It’s a tension at the heart of so many critical decisions that leaders have to make.”