| Заголовок | It only works if it all works - 7 |
| Агентство |
VCCP
|
| Кампания |
It only works if it all works - O2
|
| Рекламодатель |
O2
|
| Бренд |
O2
|
| Posted | Май 2005 |
| Бизнес сектор | Персональная беспроводная связь
|
| Слоган | It only works if it all works |
| философия | In just two years O2s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales. |
| Результат | O2s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business. |
| Тип медиа |
POP дисплей
|
| Рынок | United Kingdom |
| Стратегический планировщик |
Sophie Maunder
|
| Менеджер по рекламе |
Cath Keers
|
| Стратегический планировщик |
Alex Harris
|
| Директор |
Joanna Bamford
|
| Partner |
Louise Cook
|
