| Заголовок | Bent Water Posters |
| Агентство |
HeyLet'sGo!
|
| Кампания |
Bent Water Brewing
|
| Рекламодатель |
Bent Water Brewing
|
| Бренд |
Bent Water
|
| Дата первой трансляции/Публикации |
2022 / 4
|
| Бизнес сектор | Пиво, сидр, лагерное пиво
|
| Слоган | Love the Water |
| История | Our goal was to extend the brand look and tone to a wide range of sales materials and create messaging that communicates the highest levels of craft—without ignoring the brewery’s everyman heritage. After all, it’s located in the gritty, industrial seaside town of Lynn, Massachusetts. The outcome? More visual connectivity across the board to the brand’s communications. A greater whole, born of many fussily designed parts. |
| философия | Create posters that standout but also are tru to the heritage of the brand. |
| Проблема | There are thousands of craft beers in the market where Bent Water is distributed. So, the challenge is always: How do you set a distinct look and tone? Our answer: have the writing and design feel as crafted as the beer itself. And, of course, with all things related to marketing an up-and-coming regional brand: How can we feel “big” and “aspirational” with limited production dollars? |
| Результат | Strong awareness lift with customers but also with press. https://www.commarts.com/exhibit/bent-water-brewing-posters |
| Тип медиа |
Плакат
|
| Рынок | United States |
| Больше информации | https://www.bentwaterbrewing.com/ |
| Исполнительный креативный директор |
Mike Shaughnessy,
|
