| Заголовок | Winback for Press |
| Агентство | J. Walter Thompson New York |
| Кампания | Winback for Press |
| Рекламодатель | Federal Emergency Management Agency |
| Бренд | FEMA |
| Posted | Декабрь 2006 |
| Продукт | National Flood Insurance Program |
| Бизнес сектор | Правительство и другие органы |
| История | To increase new net policy growth by 5% each year. |
| философия | A targeting strategy was developed to balance national efforts with local marketing within six high potential states. Utilizing a multi-channel direct response campaign that includes consumer and stakeholder education, media relations, a new consumer-friendly website, DRTV, print ads, online media, search engine optimization, direct mail, and internal communications. |
| Результат | 26 months of consecutive growth this year. Growth up 425% in 2005. |
| Тип медиа | Адресная почтовая рассылка |
| Больше информации | www.floodsmart.gov |