| Заголовок | Gorillas |
| Агентство | J. Walter Thompson New York |
| Кампания | Gorillas |
| Рекламодатель | HSBC |
| Бренд | HSBC |
| Posted | Декабрь 2006 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | Build awareness of the HSBC brand in the on-line medium. Engaging flash and rich-media interactive units positioned on highly targeted third-party web sites. |
| философия | Initiative a conversation with prospective HSBC customers on a variety of controversial topics, driving them to the web site where they can interact and see how their POV compares to the rest of the world. |
| Результат | Winner of a Silver medal for best interactive campaign at the 12th annual Financial Communications Society awards show. Delivered a solid .13% CTR for flash units, and an excellent interaction rate of .34% for rich-media units. Ad campaign ongoing. |
| Тип медиа | Веб Реклама / Баннеры |
| Больше информации | www.yourpointofview.com |