| Заголовок | JBL Quantum Guide Play (Board 1) |
| Агентство | BLKJ Havas |
| Кампания | JBL Quantum Guide Play |
| Рекламодатель | Harman International |
| Бренд | JBL |
| Дата первой трансляции/Публикации | 2023 |
| Бизнес сектор | ТВ, Hi-Fi, видео, персональные стерео и аксессуары |
| История | First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment. |
| Тип медиа | Анализ ситуации |
| Директор рабочей группы клиента | Boon Ng |
| Управляющий производством | K Cheng |
| Главный управляющий | Fiona Huang |
| Senior Copywriter | Denise Cheong |
| Исполнительный креативный директор | Guilherme Machado |
| Senior Art Director | Sunny Chuang |
| Специалист по работе с заказчиками | Vera Costan |
| Технический разработчик | David Barkan |
| Senior Editor | Adzreen Ismail |
| Цифровое агентство | Bolha Comunicação |
| Technology Development | João Frescurato |
| Technology Development | Nagib Nassif Filho |
| Technology Development | Adriana Rocha |
| Творческий партнер | Joji Jacob |
| Творческий партнер | Khalid Osman |
| Творческий партнер | Lester Lee |
| Главный исполнительный директор (CEO) | Rowena Bhagchandani |