ЗаголовокA letter to myself
Агентство
Кампания A letter to myself
Рекламодатель Santé Publique France
Бренд Santé Publique France
Дата первой трансляции/Публикации 2021 / 12
Бизнес сектор Общественная безопасность, здоровье и гигиена
История In the 80’s, a positive HIV test meant the end of your life. Thanks to treatments available today, a person who is HIV-positive can live a full and healthy life without transmitting the virus. But people’s perceptions still haven’t evolved, causing everyday discrimination and reluctance to get tested. Letter To Myself is a film that aimed to change perceptions, by following Nicolas, Andréa and Christine going back in time to the day they found out they were infected, so they could tell their younger selves how vibrant their lives would become. They were invited to write a letter to themselves and read it in front of a camera. To make it an immersive experience, an image of their younger self was projected and animated with the use of AI.
Тип медиа Анализ ситуации
Длина
Управляющий директор
Креативный директор
Копирайтер
Арт-директор
Директор рабочей группы клиента
Менеджер проекта
Стратегический планировщик

Другие объявления из этой кампании