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Результаты фильтра по

Mars Petfood - "Perfect Search"

BBDO Russia Group

BBDO Russia Group Moscow, Russia

Премии

5038

Это объявление является частью "ACT Responsible Collection"

Бренд: Mars Petfood
Страна: Russia

Рекламодатель: Mars LLC

Заголовок	Perfect Search
Brief	To let everyone to know about the Perfect Fit philosophy, the campaign targeted pet owners who were already living according to the brand's principles. This was done by buying rare keywords typed only by the most responsible pet owners, such as “cat balcony”, “dog fitness instructor” and another 83 keywords with a searching frequency of less than 300 a month. Overall, it cost just $68. Those who typed the chosen keywords were given the things they were looking for, free of charge, as a reward for perfect pet care.
Агентство	BBDO Russia Group
Кампания	Perfect Search
Рекламодатель	Mars LLC
Бренд	Mars Petfood
Posted	Ноябрь 2019
Бизнес сектор	Корм для животных, продукты по уходу и услуги для домашних животных
История	Perfect Search is the first advertising campaign that used unpopular context ads.For everyone to know about the Perfect Fit philosophy, we decided to use the pet owners who were already living according to our principles. They do cat yoga, take their dogs to a psychotherapist and buy them special orthopaedic mattresses.In order to find them, we bought unpopular keywords, which are being typed in only by the most responsible pet owners. “cat balcony”, “dog fitness instructor” and another 83 keywords with a searching frequency fewer than 300 a month. Overall, it cost us $68.To those who found our keywords, we gave the things they were looking for. And it was for free – as a reward for proper pet care.We made a psychotherapist appointment for a dog, organized a cat yoga class with a coach and a birthday party for a dog and many other ones.
Тип медиа	Digital
Исполнительный креативный директор	Alexey Fedorov
Руководитель креативной группы	Sofya Tsytkina
Копирайтер	Petr Martyuk
Копирайтер	Anton Beketov
Художественный руководитель цифрового формата	Andrey Krusanov
Управляющий директор	Natalia Tsyganova
Директор по обслуживанию клиентов	Anastasia Dubrovskaya
Директор рабочей группы клиента	Anastasia Babuchenko
Специалист по работе с заказчиками	Liana Shengeliia
Директор по стратегическому планированию	Polina Ptacek
Старший аналитик цифрового формата	Jane Lukonina
Продюсер цифрового формата	Yuriy Marin
Стратегический планировщик	Anna Khitko
Стратегический планировщик	Vera Zgurskaya
Директор по маркетингу	Olga Kostrova
Бренд-менеджер	Elena Tokareva
Менеджер по рекламе	Anastasia Bogatova
Менеджер по рекламе	Anastasia Barabanova