Ford - "Ford EcoSport No Squeak" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | Ford EcoSport No Squeak |
| Агентство | GTB |
| Кампания | No Squeak Broadcast |
| Рекламодатель | Ford Motor Company |
| Бренд | Ford |
| Дата первой трансляции/Публикации | 2020 / 6 |
| Продукт | EcoSport |
| Бизнес сектор | Автотранспорт |
| История | If you’re a fan of basketball, the squeak of the players’ sneakers on the court is as much a part of the atmosphere as the bouncing ball or the cheers of fans. But for the finals of a Brazilian basketball league, the squeak was suddenly silenced. After a full minute sans squeaks, the commentator revealed that the phenomenon had been put in place to promote Ford’s anti-skid technology. Devised by Ford’s advertising agency GTB, it required taking control of eight microphones during the live broadcast and using a mixing desk to dial down the squeaks. This was repeated every quarter for five games. Stealing the skids from the game enabled Ford to talk about anti-skid on the streets. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Executive Creative Director | Vico Benevides |
| Creative Directors | Rodrigo Strozenberg, Denis Peralta |
| Copywriters | Andre Savastano, Cauique Johnson |
| Art Directors | Leandro Bechara, Thiago Nascimento |
| RTV | Marina Fridman, Yasmin Mattos |
| Account | Andre Cruz |
| Media | Rafael Amorim, Thamyris Bueno, Giorgio Christiano |
| Filmmaker | Regis Fernandez |
| Production Company | Dirty Work Factory |
| Audio | Cabaret |