Mars Petfood - "Perfect search board" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | Perfect search board |
| Агентство | BBDO Russia Group |
| Рекламодатель | Mars LLC |
| Бренд | Mars Petfood |
| Дата первой трансляции/Публикации | 2019 / 4 |
| Продукт | Perfect Fit |
| История | What do “cat balcony”, “GPS collar” and “cat nanny” have in common? To attract attention to the Perfect Fit brand and make users acquainted with the “Feed. Move. Play” philosophy, we bought the most unpopular search queries encouraging the responsible owners who found them. The activation quickly picked up pace. Users started searching for unpopular queries learning more about our philosophy and getting gifts allowing to take better care of their pets. |
| Alexey Fedorov | Executive Creative Director |
| Sofya Tsytkina | Senior Art Director |
| Petr Martyuk | Copywriter |
| Natalia Tsyganova | Managing Director |
| Anastasia Dubrovskaya | Client Services Director |
| Anastasia Babuchenko | Account Director |
| Yuriy Marin | Digital Producer |
| Vera Zgurskaya | Junior Strategic Planning Manager |
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