Oxfam Intermón - "VICTORIA" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | VICTORIA |
| Агентство | Kitchen |
| Кампания | Together we are Victoria |
| Рекламодатель | Oxfam Intermon |
| Бренд | Oxfam Intermón |
| Дата первой трансляции/Публикации | 2019 / 11 |
| Продукт | OXFAM |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | The app that brings murdered women back to life to protect the living ones. Problem After the signing of the peace deal with the Colombian government, the FARC abandoned the indigenous lands in which they were, but instead armed groups arrived to exploit them at their convenience. The leaders who denounce him are threatened, raped and murdered. +60 Female leaders assassinated. Solution Using the features of all the murdered women we created a new identity: Victoria, which allows social leaders to report in real time withoutfear of reprisals. An encrypted app that only leaders can use. 250 Active profiles +67% Reported attacks -46% Registered Agresisions |
| Тип медиа | Анализ ситуации |
| Креативный директор | Iñaki Bendito |
| Strategic Director | Gema Arias |
| Стратегический планировщик | Nacho Tovar |
| Копирайтинг | Alberto Gómes |
| Арт-директор | Iñaki Garrido |
| Креативный директор | Sergio Sánchez Caballero |
| Креативный директор | Yeray Cerpa |
| Специалист по работе с заказчиками | Sandra Ruiz de Somavia |
| Специалист по работе с заказчиками | María Casado |
| Продюсер Продакшн Студии | McNulty |