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Результаты фильтра по

WWF Russia - "Birds Records (Dich by Ivan Dorn)"

BBDO Russia Group

BBDO Russia Group Moscow, Russia

Премии

5145

Это объявление является частью "ACT Responsible Collection"

Бренд: WWF Russia
Страна: Russia

Рекламодатель: WWF

Заголовок	Birds Records (Dich by Ivan Dorn)
Brief	To create a sustainable revenue stream for WWF programs for endangered birds protecting we transferred the music streaming model to the charity and founded Birds Records - first non-profit music label. The birdsong of endangered species became music samples available for free, on condition that all streaming proceeds go to WWF.The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species. It's an illustration of human activities that influence the extinction of rare bird species. 9 stories, 9 different styles, 20 artists. Pollution is illustrated with dirty ink, the birds’ last dance consists of 120 hand drawn frames.We got over 1B impressions and earned 65% more than the most successful WWF campaign for birds.Birds Records changed the donation model, making it as simple as clicking the “play” button on a streaming service, and provided WWF with a stable flow of money.
Агентство	BBDO Russia Group
Кампания	Birds Records
Рекламодатель	WWF
Бренд	WWF Russia
Дата первой трансляции/Публикации	2019 / 10
Продукт	Encourage donations to WWF Russia
Бизнес сектор	Права животных / Безопасность /Прием
История	The music video “Dich” is the starting point for Birds Records. “Dich” features the voices of endangered bird species from the IUСN Red List. Streaming “Dich” and other Birds Records’ tracks generates money for the WWF. “Dich” is an illustration of human activities that influence the extinction of rare bird species. The video consists of 9 stories in 9 different styles. Issues resonate with the audience more through the lens of visual style. Pollution is illustrated with dirty ink and the birds’ last dance consists of 120 hand drawn frames. Over 20 artists of various disciplines worked on “Dich”.
Тип медиа	Клип
Длина	187 seconds
Исполнительный креативный директор	Alexey Fedorov
Копирайтер	Petr Martyuk
Арт-директор	Alexey Litovka
Управляющий директор	Natalia Tsyganova
Директор по обслуживанию клиентов	Alexandr Kuznetsov
Директор рабочей группы клиента	Anastasia Vikulina
Специалист по работе с заказчиками	Valentina Zubareva
Продакшн Студия	Petrick Animation Studio
Music Partner	Universal Music
Support organization	Union for the protection of birds of Russia
Продюсер	Meri Asatiani
Музыка	Syren Tomasyan
Музыка	Ivan Dorn
Text	Ivan Dorn
BBDO Moscow
Executive Creative Director	Alexey Fedorov
Copywriter	Petr Martyuk
Art-director	Alexey Litovka
Managing Director	Natalia Tsyganova
Client Services Director	Alexandr Kuznetsov
Account Director	Anastasia Vikulina
Account Manager	Valentina Zubareva
Producer	Meri Asatiani