It's Everyone's Journey - "Creatures of Habit (Bus)" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | Creatures of Habit (Bus) |
| Агентство | VML |
| Кампания | Creatures of Habit |
| Рекламодатель | Department for Transport |
| Бренд | It's Everyone's Journey |
| Дата первой трансляции/Публикации | 2020 / 2 |
| Продукт | It's Everyone's Journey |
| Бизнес сектор | Общественный транспорт, массовые перевозки |
| История | The UK has a rocky relationship with public transport. And research has recently found that 1 in 4 disabled people in the UK avoid public transport due to the attitudes of other travellers, impacting their access to employment, healthcare, education and a social life. To deliver our important message successfully, we needed travellers to self reflect, rather than feel accused of bad behaviour. To do this, we created a beautifully animated world, full of empathy, and used charming animal characters; simple visual metaphors highlighting the bad habits we’re all guilty of. A catchy, but sincere original song delivers our message to travellers, gently illustrating that little changes in our behaviour can go a long way to creating a more considerate, and inclusive transport system for everyone. A first for this kind of government campaign. The campaign is composed of two hero films, commuter-friendly cut downs pushed on social, out-of-home, press and two radio spots. Early results indicate strong VTR across all social channels - a core asset breaking the industry ACR on Facebook by 266%. It's been independently picked and supported by over 10 partners in charity & transport sectors. |
| Тип медиа | Телевидение |
| Длина | |
| Client | Department for Transport |
| Agency | VMLY&R |
| Chief Creative Officer | Laurent Simon |
| Chairman | Mark Roalfe |
| Creative Director | Gavin McGrath |
| Senior Creative | Perle Arteta, Christopher Joyce |
| Head of Design | Chris Willis |
| Strategy Director | Jonathan Ewles |
| Strategist | Jamie Murray |
| Business Director | Rebecca Bright |
| Senior Account Manager | Elliot Duck |
| Executive Producer | Tanya Fitzgerald |
| Producer | Roz Lawson |
| Project Director | Beth Dooley |
| Signe Cold | Design - Sam Nassour |
| Sean Weston | Animation - Duncan Gist, Marlène Beaube |
| Christina Nerlan | Clean up animation - Joanna Boyle, Chiara Sgatti, Alexandra “Sasha” Balan, Eleonora Quario, Alex Dray |
| Bethany Levy | Composite - Thomas Ricquier, Jesse Richards |
| Media agency – Planning | Wavemaker |
| Client Lead | Louise Rowcliffe |
| Strategy Lead | Robin Thomas |
| Strategy Director | Matt Hirschler |
| Account Manager | Ben Isaacs |
| Media agency – Buying | Manning Gottlieb |
| Client Lead | Richard Haywood |
| Effectiveness Manager | Ben Lees |
| Partnership Agency | 23Red |
| Sean Kinmont | Creative Director |
| Rob Garner | Head of Design |
| Rachel Tattersdill | Client Partner |
| John Coote | Account Director |