DocNoteFilms - "Ghost City Identity" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | Ghost City Identity |
| Агентство | Saatchi & Saatchi Ukraine |
| Кампания | GHOST CITY IDENTITY |
| Рекламодатель | DocNotes Films |
| Бренд | DocNoteFilms |
| Дата первой трансляции/Публикации | 2020 / 3 |
| Продукт | DocNoteFilms |
| Бизнес сектор | Реклама и связь |
| История | The Chernobyl disaster occurred in 1986. Pripyat and Poliske cities were covered with a strong radiation fallout. Pripyat was evacuated immediately, but Poliske – only 13 years later, in 1999. The government didn’t tell the truth about Poliske, like it didn’t tell the truth about why Chernobyl was blown up. But we brought it to the light with The Ghost City Identity. The world’s first identity for the city where nobody lives. The world’s first identity, which aims to reveal the truth about government lies. The video was shot in an abandoned Poliske. Drones with the LED lights flown over and lit it up. Darkness is lie. Light is the truth. This confrontation of light and darkness became the basis of the identity. Also we created a unique font based on soviet style guidelines. Now the whole country knew about the tragedy of Poliske. The Ghost City Identity got truth under the spotlights. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Creative director | Kosta Schneider |
| Associate creative director | Sergiy Beloshytskiy |
| Head of Art | Alexey Tertyshnyk |
| Designer | Olga Lannik |
| Designer | Dmytro Moloshnikov |
| Designer | Tanya Luhovaia |
| Copywriter | Anton Karunsky |
| Technical partner | Dronarium Ukraine |
| Media partner | Novoe Vremya |