PHNX Awards

Творческая премия

Paris, France

Новый поиск

Печать

Обновить

Результаты фильтра по

La Liga - " LALIGA 42 PASSIONS"

McCann Spain

McCann Spain Madrid, Spain

Премии

483

Бренд: La Liga
Страна: Spain

Рекламодатель: La Liga

Заголовок	LALIGA 42 PASSIONS
Агентство	McCann Spain
Кампания	42 Passions
Рекламодатель	La Liga
Бренд	La Liga
Дата первой трансляции/Публикации	2019 / 10
Продукт	La Liga
Бизнес сектор	Спортивные команды, спортивные мероприятия
История	Based on a scientific study, where it was proven that, if several people sing the same song simultaneously, their heart mark the same rhythm, LaLiga formed a choir made up of 42 real fans from all the clubs to carry out an experiment with its own soundtrack, directed by its compositor, Lucas Vidal. And through technology developed especially for this experiment , which monitored their heartbeats, we were able to prove that their heart rates were synchronised. The participants remained anonymous until the challenge was finished, when they discovered that they were all from rival teams. We proved that when we experience something together, it feels even greater.
Тип медиа	Анализ ситуации
Длина	119 seconds
CHIEF CREATIVE OFFICER	Mónica Moro
EXECUTIVE CREATIVE DIRECTOR	Raquel Martínez
CREATIVE TEAM	Borja Diego, Rafael Martínez, Miguel Moreno, Matías Ivan
ACCOUNT TEAM	Blanca Fernández, Raúl Romero, Sergio San Millán
PLANNING TEAM	Marc Escrig, Pascual Martínez
PRODUCTION DIRECTOR	Paloma Adrien
AGENCY PRODUCER	Mercedes García Parreño
PRODUCTION COMPANY	Mediapro
EXECUTIVE PRODUCER/MD	Jose Quilez
PRODUCER	Silvia García, Geni Nieto
DIRECTOR	Álvaro Brechner
MUSIC COMPOSITOR	Lucas Vidal