Mumbai Police - "The Punishing Signal Film" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | The Punishing Signal Film |
| Агентство | FCB Interface |
| Кампания | The Punishing Signal |
| Рекламодатель | Mumbai Police |
| Бренд | Mumbai Police |
| Posted | Июнь 2020 |
| Продукт | Public Service |
| История | ENTRY DESCRIPTION: 70% of noise pollution on Mumbai’s roads is due to excessive honking. After many attempts to curb it, Mumbai Police did what fines couldn’t – change behaviour with an unexpected dash of humour. They turned traffic signals into Punishing Signals. When honking crossed 85 dB, the countdown timer at a signal would reset. Making impatient motorists wait more. A film of this solution was cut and tweeted by Mumbai Police. It soon became the most Liked & Shared and the #1 Indian topic, all social media taken. A solution that created instant results as well as nationwide chatter (6.6 Bn Impressions). BRIEF: 70% of noise pollution on Mumbai’s roads happens due to indiscriminate honking. This has a disruptive influence on citizens’ physical and mental health. After many attempts to curb it, the Mumbai Police was looking for a solution that did what fines couldn’t – generate instant results and maximum awareness. SOLUTION: Don’t punish “super honkers” yourself. Mumbai Police had the traffic signals do it. If honking crossed 85 dB, the countdown at a signal reset. Making impatient motorists wait more. As they wait, interactive OOH pushes messages LIVE, highlighting their behaviour with a wink. So they honk less for a Green Signal. Instant results got, its “film” is tweeted by Mumbai Police for max awareness. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Creative Team | Fred Levron, Robby Mathew, Mukesh Jadhav, Rakesh Menon, Ravi Ananthan, Siddharth Kutty, Mayuresh Vengurlekar, Prashant Pawar, Rupesh Gor, Ahel Maswood, Yogesh Bhusare, Purbali Mukherjee, Jaiee Thakur, Vishnu Sudarshan, Shreyas Deshmukh, Rahul Shenoy |
| Account Management | Joemon Thaliath, Shailesh Gupte, Sudarshan Karandikar, Omkar Kulkarni |
| Media Team | Dhruv Jha, Amit Raina |
| Agency Producers | Mazhar Khan, Alpa Jobalia |
| Production House | 30ML IDEAS PRODUCTION |
| Director | Akshay Nair |
| Producer | Sukirth Rao, Archana Sarkar, Shwetabh Mishra |