Заголовок | Terms Against Bullying CASE STUDY |
Агентство | White Rabbit |
Кампания | Terms Against Bullying |
Рекламодатель | Universidade Lusófona/de Madeira/de Évora/ do Algarve/Autônoma de Lisboa/Alberta, ISAL, ISCAL 260, Q |
Бренд | Terms Against Bullying |
Дата первой трансляции/Публикации | 2019 / 10 |
Продукт | termsagainstbullying.com |
Бизнес сектор | Колледжи, университеты и образовательные центры |
История | PROBLEM Cyberbullying has been a growing problem lately. A recent study has suggested that bullied teenagers are three times more likely to commit suicide. In Europe – where cyberbullying is punishable by imprisonment – the situation is severe: victims are still discredited, or afraid to report it. But bullies are free to use their smartphones as a weapon to spread hatred, especially on WhatsApp, which is a popular platform of conversation for youngsters. Unfortunately, due to its indestructible, end-to-end encryption WhatsApp has turned into a safe haven for bullies to act. IDEA We had a shocking discovery, that no one had realized before: that every mobile provider has an anti-violence clause in their "Terms & Condition". It informs costumers that anyone using the service for bullying will, by law, have their contract cancelled. So we teamed up with nine universities in Portugal, and created www.termsagainstbullying.com, a website that allowed victims to anonymously report the aggressors number to his mobile provider. EXECUTION We analyzed more than 157 mobile providers' contracts in Europe. We crossed data with our mobile recognition system, and made these contracts available on our platform. The site also explained the many different forms of cyber harassment, from stalking and fake profiling to trolling and outing. Since the launch of the campaign more than 60 countries have signed up to the projects, and more than 1600 individual reports have been filed for cyberbullying, while the campaign has earned 20M US dollar worth of media impression, and reached 300M people worldwide. |
Длина | |
CHIEF CREATIVE OFFICER | Istvan Bracsok, Levente Kovacs |
CREATIVE DIRECTOR | Andre Felix, Luis Paulo Gatti |
COPYWRITER | Daniel Bensusan, Rafael Bornacina, Andre Nunes Bueno, Andre Felix |
ART DIRECTOR | Luis Paulo Gatti, Kaue Barbosa, Marcos Mendes Tanaka, Shuzhan Yu |
ILLUSTRATION | Shuzhan Yu |
WEB DEVELOPER | Felipe Scalice, Lee Monteiro, Wallace Nery, Allan Souza |
CREATIVE TECHNOLOGY | Wallace Nery |
CLIENT SERVICE DIRECTOR | Levente Balint |
ACCOUNT DIRECTOR | Beata Stumpf |
ACCOUNT MANAGER | Antonio Gonçalves |
PRODUCTION COMPANY | Monster Films |
SOUND DESIGN | Canja Audio Culture |