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Результаты фильтра по

Hershey's - "@BOARD HER SHE 02"

BETC HAVAS

BETC HAVAS São Paulo, Brazil

Премии

1390

Бренд: Hershey's
Страна: Brazil

Рекламодатель: The Hershey Company

Заголовок	@BOARD HER SHE 02
Агентство	BETC HAVAS
Кампания	#HerSheGallery
Рекламодатель	The Hershey Company
Бренд	Hershey's
Дата первой трансляции/Публикации	2020 / 5
Продукт	#HerSheGallery
Бизнес сектор	Продукты питания
История	For years Hershey’s has been changing its packaging. But only in 2020 something occurred to us. Her. She. Noticed? For International Women's Day, we made the strongest change ever. We turned real packaging into a canvas, and invited artists to showcase their work. But these are not commemorative packages. They're an exhibition. Each woman created something from scratch specifically for the “Her” and “She” wrappers. In few days limited edition was sold out at supermarkets. We also opened our social networks to invite all women to participate. The response was huge: illustrators, writers, singers, dancers and many more shared their work in order to be featured in the HerShe Gallery. In 1 week we’ve had: 1 billion total impressions; US$300,000.00 in earned media; A limited edition sold out; And best of all: 100% positive feeling. HerShe Gallery. Showcasing female talent, one bar at a time.
Тип медиа	Анализ ситуации
CCO	Erh Ray
ECD	Andrea Siqueira
Creative Director	Andrea Siqueira, Gabriel Sotero, Murilo Melo
Creative Team	André Batista, Diego Canhisares, Fernanda Peka, James Döring, Milena Cabral, Rodrigo Casanovas
Account	Fernanda Modena, Izabel Petegrosso, Renan Santos
Media	Carlinha Gagliardi, Carlos Jordão, Julia Camargo, Dorilangio Souza
Strategy	Agatha Kim, Renato Duo, Mirella Nascimento, Milena Nakata, Isabela Cury, Jessica Scaraficci
Producer	Anna Luisa Ferraz, Andrea Carmassi, Priscyla Farina
Artist	Ana Flávia, Bruna Mendez, Camila Lordelo, Lole, Luiza Mussnich, Yzalú
Voice of the film	Yzalú
Photographer	Genga Estúdio
3D Producer	Origolab
Editing	Tiago Hasegawa
Sound Production Company	Jamute
Account	Kiki Eisenbraun, Sabrina Geraissate
Coordinator	Juliana Zuppo, Cassia Garcia
Sound Design	Fernanda Galetti
Advertiser	Marcel Sacco, Emerson Cação, Rodrigo Campos, Larissa Schreiner, Ana Fontes