PHNX Awards

Творческая премия

Paris, France

Новый поиск

Печать

Обновить

Результаты фильтра по

Puma Brazil - "King Pele Puma"

BETC HAVAS

BETC HAVAS São Paulo, Brazil

Премии

1835

Бренд: Puma Brazil
Страна: Brazil

Рекламодатель: Puma

Заголовок	King Pele Puma
Агентство	BETC HAVAS
Кампания	#eKingPelé
Рекламодатель	Puma
Бренд	Puma Brazil
Дата первой трансляции/Публикации	2019 / 11
Продукт	#eKingPelé
Бизнес сектор	Спортивная одежда
История	On November 19th, completed 50 years since King Pelé scored his thousandth goal. We invited everybody to join this beautiful tribute and make Pelé score one thousand goals again, this time on video games. People only had to score a goal with the Pelé's avatar in any kind of video game and share on social media with the hashtag #eKingPelé. Some video game joysticks have a button called “share” that people can share the goal in real time. But if the video game doesn’t have this possibility people could film the screen with their cellphones and share the goal any way.
Тип медиа	Анализ ситуации
CCO	Erh Ray
ECD	Andrea Siqueira
Creative Director	Gabriel Sotero, Murilo Melo
Creative Team	Victor Castelo, Leandro Oliveira, Vitor Chagas, Raul Lima
Typography / Press Kit Illustration	André Batista, André Ignatiuk
Media	Carlinha Gagliardi, Fabricio Duarte, Stephanie Scibor
Account	Giovana Degen
Strategy	Agatha Kim, Mirella Nascimento
BI	Felix Fontes
Producer	Anna Luisa Ferraz
Production Company	Modernista Creative Producers
Executive Producer	Marcelo Monteiro
Directors	Alexandre Lucas, André Inácio
Photography Director	Tiago Cauduro, Nestor Grun
Production Coordinator	Juan Alberto
Editing and Post-Production	The End
3D Modelling	Paulo Filipe Souza
Sound Company	Satelite Audio
Music Directors	Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck
Customer Service	Renata Costa, Nicole Bonnet
Music Production	Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Daniel Iasbeck, Mike Vlcek, Thiago Colli, Charly Coombes, Helton Oliveira, Ian Sierra
Finalization	Ricardo Bertran, Celso Moretti, Carla Cornea, Ian Sierra, Isadora Penna
Production Coordination	Ana Cordeiro, Mariana Tardelli, Rafa Oliveira
General Assistant	Renan Marques
Social Media Partner	Vbeta
Community Manager	Roberta Raduan, Thais Souza
Advertiser	Fabio Kadow, Isabella Quarterone, Rubia Pria