Voces de la Ausencia - "Missing Voices" by PHNX Awards 2020
Результаты фильтра по
| Заголовок | Missing Voices |
| Заголовок (оригинальный язык) | Voces Perdidas |
| Агентство | Archer Troy |
| Кампания | Missing Voices |
| Рекламодатель | Voces de la Ausencia |
| Бренд | Voces de la Ausencia |
| Posted | Июнь 2020 |
| Продукт | Brand Awareness |
| Бизнес сектор | Права человека |
| История | 9 women are killed every day in México and they didn't want us to talk about it anymore, so we decided to sing it loudly. Because every day our National Anthem plays at midnight, so, we replaced it with one sung by 9 relatives of victims of femicide in which, every 10 seconds, a voice disappeared. This new version was played on the journalist Frida Guerrera's social accounts, also at digital portals, radio, and TV stations showing us what does the absence of 9 women a day in Mexico sounds like. 211,000 impressions in the first 12 hours 2,400 visits to the site on the first day 3.8 million organic impressions |
| Тип медиа | Анализ ситуации |
| Длина | |
| Brand | Voces de La Ausencia |
| Agency | Archer Troy |
| Country | México |
| VP Creative | Mike Arciniega |
| General Creative Director | Abraham Quintana / Carlos Fernández Oxté |
| Creative Director | Alejandro Junco |
| Art Director | Pedro Molina |
| Copywriter | Giovana Franchini |
| Art | Karla Rodriguez |
| Agency Producer | Martín Hernández / Emmanuel García |
| Production Company | La Tuna Films |
| Director | José Miguel Ramírez (Coika) |