tencent we summit - "MICRO UNIVERSE" by PHNX Awards 2021
Результаты фильтра по
| Заголовок | MICRO UNIVERSE |
| Агентство | Tencent |
| Кампания | MICRO UNIVERSE |
| Рекламодатель | Tencent |
| Бренд | tencent we summit |
| Posted | Август 2020 |
| Бизнес сектор | Другие услуги Интернет |
| История | Every year the greatest minds in science gather at Tencent’s WE conference. In 2019 the theme was 'everything has its own micro-universe'. We created an online experience, allowing attendees and the audience at home to explore the micro universe all around them. We wanted the users to experience this interactive project before they joined the WE conference online stream. At the same time, changing their perception of science as artistic, beautiful and fun. We developed this project in an artistic way possible, also involved in some real science, dust, particle...etc. To fit in this science conference theme, we used space dark as the main color, then integrated with some metal color to make it scientific but also artistic. Our Micro-universe also, we combine liquid physics into the constructing code segment. So each micro-universe will be dynamic and unique for each one. For all the element and icon animation we choose to make it simple and understandable by the general user in China so no one will get lost in this science space. |
| Результат | This experience has reached 8 million users and generated 1.5 million unique views of over 500 thousand micro-universe. The average user experiencing time has reach almost 3 minutes which is many times higher that a normal h5 event in Chinese market. At the same time it converted almost 2 million views online, making this year’s WE conference an even greater success. |
| Тип медиа | Веб-сайт |
| Длина | |
| Главный управляющий | Vincent Li |
| Исполнительный креативный директор | Akae Wang |
| Копирайтер | Zita Zou |
| Арт-директор | Ivy Huang |
| Арт-директор | Dong Xie |
| Арт-директор | Sonja Xu |
| Копирайтер | Ahjan Huang |
| Продюсер агентства | Ahjan Huang |
| Директор бренда | Hunter Zhang |
| Менеджер проекта | Nichole Yu |
| Менеджер проекта | Junhao Ma |
| Исполнительный продюсер | Katherine Lee |
| Продюсер цифрового формата | Roy Zhang |
| Креативный директор | Nando Correa |
| Дизайнер | Addie Hao |
| 3D художник | Florian DKS |
| 3D Modeler | Kosta Lagis |
| Front End Developer | Ethan Chiu |
| Front End Developer | YiWen Lin |