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Tough Turban - "Tough Turban"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Премии

11468

Бренд: Tough Turban
Страна: Canada

Рекламодатель: Pfaff Harley-Davidson

Заголовок	Tough Turban
Brief	Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Агентство	Zulu Alpha Kilo
Кампания	Tough Turban
Рекламодатель	Pfaff Harley-Davidson
Бренд	Tough Turban
Дата первой трансляции/Публикации	2021 / 6
Бизнес сектор	Автотранспорт
История	Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world.
Тип медиа	Дизайн продукции / Разработка
Длина	128 seconds
Больше информации	www.toughturban.com
Агентство	Zulu Alpha Kilo
Главный креативный директор	Zak Mroueh
Associate Creative Director / Art Director	Vic Bath
Associate Creative Director/Copywriter	Dan Cummings
Директор по дизайну	Jeff Watkins
Дизайнер	Rasna Jaswal
Продюсер агентства	Kathryn Brown
Продюсер агентства	Laura Dubcovsky
Account Management Team	Matt Sinuita
Account Management Team	Rob Feightner
Account Management Team	Allison-Diaz Mercado
Account Management Team	David Trembley
Strategy Team	Shaunagh Farrelly
Strategy Team	Spencer MacEachern
Менеджер по рекламе	Melanie Somerville
Менеджер по рекламе	Brandon Durmann
Дизайн продукта	Sparks Innovation
Продакшн Студия	Zulubot
Исполнительный продюсер	Tom Evans
Линейный продюсер	Colleen Allen
Директор	Barbara Shearer
Оператор-постановщик	James Arthurs
Графики движения	Ashlee Mitchell
Иллюстратор	Nabil Elsaadi
Звукооператор	Dino Cuzzolino
Специалист по созданию сайтов	Jacqui Lau
Специалист по созданию сайтов	Kesia Payne
Фотограф	Dan Lim
Online Artist	Felipe Chaparro
Руководитель производства	Adam Palmer