Head & Shoulders Japan - "Vlcsnap 2022 03 28 11h14m08s413" by PHNX Awards 2022
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| Заголовок | Vlcsnap 2022 03 28 11h14m08s413 |
| Кампания | The Chase & Winter Rescue |
| Бренд | Head & Shoulders Japan |
| Дата первой трансляции/Публикации | 2021 / 9 |
| Продукт | Campaign |
| История | A series of animated adventures tells the story of how our hero, Ando the spy, discovers he has dandruff and ultimately overcomes it with h&s Scalp. “Don’t let dandruff get in the way” is the action-oriented message in the new campaign that launches April 8th across Japan to promote a new line of anti-dandruff products from H&S. The Japanese market is still underdeveloped in terms of anti-dandruff solutions, and very few men dare speak of their scalp issues openly. This campaign dramatises the stigma around male dandruff in an unexpected way by tapping into the popular anime context. The 2.5D animation style used to create the film gives it an extra layer of humour and realism, and most importantly, it’s ignited a conversation that is often considered a taboo by men suffering dandruff. stunning story set across the world following Ando the spy for Head & Shoulders in Japan. The film celebrates the Japanese art of anime Despite repeatedly escaping his nemesis, Detective Takashi and his henchmen, in a chase around the world, he is finally captured. Asking how the detective constantly manages to find him, he learns that what gives him away really is his dandruff. But after using h&s scalp, he once again manages to escape – but this time without a trace. After "The Chase' comes 'Winter Rescue.' In this second film with Ando the spy for Head & Shoulders by CRCR, we journey to a winter in Ando’s past to meet Jiro - his charismatic and close mentor - and learn of the traumatic event that pulled the two apart. After "The Chase' comes 'Winter Rescue.' In this second film with Ando the spy for Head & Shoulders by CRCR, we journey to a winter in Ando’s past to meet Jiro - his charismatic and close mentor - and learn of the traumatic event that pulled the two apart. |
| Client | Head & Shoulders |
| Vice President Japan and Korea, Hair Care at P&G | Kylene Campos Brand Director Hair Care Japan at P&G: Afsheen Qaiser |
| Senior Brand Manager H&S Japan at P&G | Kinase Shun |
| Japan Hair Care Brand Manager, H&S and KIMEA at P&G | Anggia Pulungan |
| Creative Agency | Forsman & Bodenfors Singapore |
| Creative | Shum Qihao, Ivan Guerra, Firrdaus Yusoff, Joakim Laabraten, John Bergdahl & Patrick Knowlton |
| Designer | Jason Feng |
| Account Director | Tammy Cheok |
| Account Director | Stephanie Haugen-Ray |
| Campaign Manager | Adrian Ortiz |
| Planner | Julia Blomquist |
| Engagement Planner | Sanna Britsman |
| Executive Producer | Ali Loveday-Herzinger |
| CEO | Susanna Fagring |
| Production Company | Psyop/Blacklist |
| Director | CRCR |
| Animation studio | Wizz @ Quad group |
| Media Agency | Hearts & Science Hakuhodo |
| PR & Activation | Material |
| Distribution Partner | Verizon Media (Amplify 360) |
| Directors | CRCR |
| Producer | Amanda Stubbs |
| Post Producer | claire prud'homme |
| Character Designer | Juliette Brocal |
| Animators | Leyla Kaddoura, Marlène Beaube, Léonard Ferrer, Jack-Amin Ibrahim, Bernard Bui, Pierre Rütz |
| Animatic | Vic CHHUN |
| Compositing& Bg | Red Knuckles |
| Lead Background Artist | Benedi Yann |
| Background Artist | Emilis Baltrusaitis, Goliat Gashi |
| Lead Compositor | Guillaume Cassuto |
| Compositor | Lisa Mandelli |
| Original Music & Sound Design | Antfood |
| Composer | Yuta Endo |
| Composer | Rory White |
| Sound Designer | Yuta Endo |