NFL - "Bring Down The House (Behind the Scenes)" by PHNX Awards 2022
Результаты фильтра по
| Заголовок | Bring Down The House (Behind the Scenes) |
| Агентство | 72andSunny |
| Кампания | Bring Down The House |
| Рекламодатель | National Football League NFL |
| Бренд | NFL |
| Дата первой трансляции/Публикации | 2022 / 2 |
| Бизнес сектор | Спортивные команды, спортивные мероприятия |
| История | As a brother and sister compete in a Super Bowl themed football video game it magically comes to life as 22 NFL legends play out the game inside an unsuspecting families home, literally destroying it in the process. Thanks to the quick thinking of the younger sister she pulls off an upset win and rights a super bowl wrong by allowing Walter Payton to finally score a Super Bowl touchdown. To bring to life the miniature sized NFL athletes in a realistic way we used a brand new propriety form of puppetry. Most puppets are controlled by sticks or stings, making them move in childlike ways. We needed to replicate the athleticism, style and power of the players. We built exact replicas of the puppets, down to the threads of the jersey and individual strands of hair. Next we tangibly shot every action sequence, hit and bit of destruction. This was achieved by rebuilding the home we filmed in a puppet studio, filming the puppet stunts there and then comping the puppet action into the real world home. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Zach Hilder |
| Директор | Peter Berg |
| Продакшн Студия | Film47 |
| Директор | Arthur Mintz |
| Компания, которая занимается визуальными эффектами | Swaybox |
| Редакционная компания | WORK Editorial NY |
| Телекинопроекционная аппаратура | Co3 / Los Angeles |
| NFL Team | Client |
| Chief Marketing Officer | Tim Ellis |
| SVP Global Brand & Consumer Marketing | Marissa Solis |
| Senior Producer | Lucy Hallowell |
| VP Marking | Rhett Nichols |
| Director Brand & Consumer Marketing | Samantha Stuckert |
| Manager, Global Brand & Consumer Marketing | Jackie Finn |
| SVP Social & Influencer | Ian Trombetta |
| SVP Marketing Strat & Science | Andy Kauffman |
| VP Social / Content Marketing | Rich Elmore |
| Creative & Content Marketing | Tony Isetta |
| Direction Social Content | Justin Anderson |
| Partner/Creative Co-Chair | Glenn Cole |
| Executive Creative Director | Zach Hilder |
| Creative Director | Nate Virnig |
| Creative Director | Devin Baker |
| Sr. Designer | Chris Ruh |
| Sr. Writer | Garrett Radford |
| Group Production Director | Nicole Haase |
| Film Producer | Tanya Zaccaro |
| Group Brand Director | Shane Chastang |
| Brand Director | Katie Martin |
| Communications Strategy Director | Kristin Barker |
| Partnerships and Legal | Casey Brown |