Заголовок | More to Explore 1 |
Агентство | Serviceplan Group |
Кампания | More to Explore |
Рекламодатель | Perfetti Van Melle |
Бренд | Chupa Chups |
Дата первой трансляции/Публикации | 2022 / 5 |
Бизнес сектор | Леденцы |
философия | The new Chupa Chups XXL print campaign from Serviceplan Group is out of this world ‘More to Explore’, a new print and OOH campaign for Chupa Chups, visually transforms the delight of enjoying a longer-lasting lollipop into an expedition to the majestic universe of taste. The eye-catching campaign conceived by Serviceplan Group and crafted by Illusion CGI Studio made the product the star of the imagery, embracing every detail from surface to air bubbles and translucent gum core: an XXL eye-candy. Serviceplan worked closely with innovative CGI studio Illusion in Bangkok. And the mission is fruitful: stunning details combined with the vibrant colors of the four iconic Chupa Chups flavors – Cola, Apple, Strawberry and Tutti Frutti – open up imaginative new worlds, ready to be discovered. |
Тип медиа | Печать |
Главный креативный директор | Alexander Schill |
Global Head of Art | Michael Wilk |
Арт-директор | Mirjam-Olga Strzata |
Управляющий партнер | Florian Klietz |
Фото / Иллюстрации | Illusion CGI Studio |
Директор по маркетингу | Nicola Weiss |