Visit Jordan - "#ExperienceJordAIn 1" by PHNX Awards 2023
Результаты фильтра по
| Заголовок | #ExperienceJordAIn 1 |
| Агентство | Adpro Communications |
| Кампания | #ExperienceJordAIn |
| Рекламодатель | Jordan Tourism Board |
| Бренд | Visit Jordan |
| Дата первой трансляции/Публикации | 2023 / 2 |
| Бизнес сектор | Пункты назначения (Страны и места) |
| философия | Solution: Appealing to the digital fluent traveler, we spoke a language they were fluent in, and jumped on a trend only they understood. By utilizing AI’s Midjourney we created an AI driven campaign, utilizing the programs most prominent feature: ‘/imagine’ to drive home a point. Execution: On the search window of the interface there is an '/imagine' tool – an invitation to describe a dream destination through different prompts. That ‘imagine’ invitation soon evolved into an invitation to '/experience', as AI brings to life locations from Jordan without mentioning, the country, place or monument and the message ‘why /imagine, when you can experience’ |
| Проблема | Regional oil-rich nations fought for their space in the ‘future’ narrative so we needed to do something to gain traction with the ‘future-focused’ traveler |
| Тип медиа | Печать |
| Стратегический директор | Rizek Jildeh |
| Креативный директор | Eyad Hussein |