философия | Solution: Appealing to the digital fluent traveler, we spoke a language they were fluent in, and jumped on a trend only they understood. By utilizing AI’s Midjourney we created an AI driven campaign, utilizing the programs most prominent feature: ‘/imagine’ to drive home a point. Execution: On the search window of the interface there is an '/imagine' tool – an invitation to describe a dream destination through different prompts. That ‘imagine’ invitation soon evolved into an invitation to '/experience', as AI brings to life locations from Jordan without mentioning, the country, place or monument and the message ‘why /imagine, when you can experience’ |