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Результаты фильтра по

IKEA - "The SUITCASE (Board)"

DDB Group Italy

DDB Group Italy Milan, Italy

Премии

272

Бренд: IKEA
Страна: Italy

Рекламодатель: IKEA

Заголовок	The SUITCASE (Board)
Агентство	DDB Group Italy
Кампания	The Suitcase
Рекламодатель	IKEA
Бренд	IKEA
Posted	Февраль 2023
Продукт	Furniture
Бизнес сектор	Аптеки, специализированные магазины
История	In 2022, the war disrupted the lives of millions of Ukrainians forcing them to abandon their homes, professions and families. They fled leaving everything behind and with their whole lives in a suitcase. With “A place to call home” project IKEA had already recovered unused spaces to welcome Ukrainian refugees, but it wasn’t enough to make them feel the warmth of home again. Our goal was to give it back to them, by making people act. In order to do it, we created a never-seen-before experience for IKEA costumers who, while were looking to shape their home, faced the reality of those who no longer have one. From April 22 to May 8 2022, we gave shape in all IKEAs across Italy to what’s left of an Ukrainian refugee’s home, metaphorically packing the content of a room setting in a suitcase. Like all refugees were forced to do. We exhibited a room setting completely empty with only a suitcase inside. A powerful and immersive experience for people that were walking through well-furnished stores, that made them stop and take action donating essential goods to Ukrainian refugees. For each donation made, IKEA had added another one. Our campaign achieved a nationwide impact recorded 2.9M total reach and 7.5K interactions. But the most important result is that just in the first week we recorded 2.3K donations sent to the 700 hosting houses of the IKEA’s project “A place to call home” which gave many Ukrainian refugees a place to live in Italy.
Тип медиа	Анализ ситуации
Advertising Agency	DDB Group Italy, Milan
Production Company	Karen Film, Milan
Chief Creative Officer	Luca Cortesini – DDB Group Italy
Executive Creative Director	Gabriele Caeti – DDB Group Italy
Creative Director	Salvatore Zanfrisco – DDB Group Italy
Creative Director	Samantha Scaloni – DDB Group Italy
Creative Director	Stefano Castagnone – DDB Group Italy
Copywriter	Noa Consigli – DDB Group Italy
Art Director	Linda Faini – DDB Group Italy
Account Director	Davide Bergna – DDB Group Italy
Account Supervisor	Azzurra Ricevuti – DDB Group Italy
Account Executive	Giulia Silvi – DDB Group Italy
Director	Mauro Lodi – Karen Film
Executive Producer	Tommaso Pellicci – Karen Film
Producer	Stefano Ottorino – Karen Film
Producer	Camilla Colombi – Karen Film
Post Production Supervisor	Giancarlo Giani – Karen Film
Editor	Sara Dicorato – Karen Film
Color Grading	Luca Parma – Karen Film