Colgate - "Jaime" by PHNX Awards 2023

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ЗаголовокJaime
Агентство
Кампания Smile lines ("Jaime", "Paul", "Valerie")
Рекламодатель Colgate-Palmolive Company
Бренд Colgate
PostedМарт 2023
Продукт Colgate
Бизнес сектор Гигиена полости рта
История A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles.
Тип медиа Печать
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