Заголовок | Jaime |
Агентство | Red Fuse VMLY&R |
Кампания | Smile lines ("Jaime", "Paul", "Valerie") |
Рекламодатель | Colgate-Palmolive Company |
Бренд | Colgate |
Posted | Март 2023 |
Продукт | Colgate |
Бизнес сектор | Гигиена полости рта |
История | A campaign celebrating imperfect smile lines instead of perfect teeth. Society keeps telling people that ageing is a bad thing, that wrinckles are ugly, and that they should hide them. Colgate takes a stand against this vision and claims that wrinckles, or "smile lines", are not signs of years passed but smiles shared. Celebrating a lifetime of smiles. |
Тип медиа | Печать |
Вклад агентства | VML |